What is Love and Respect? We believe love best motivates a woman and respect most powerfully motivates a man. Research reveals that during marital conflict a husband most often reacts when feeling disrespected and a wife reacts when feeling unloved. We asked 7,000 people this question: when you are in a conflict with your spouse or significant other, do you feel unloved or disrespected? 83% of the men said "disrespected." 72% of the women said, "unloved." Though we all need love and respect equally, the felt need differs during conflict, and this difference is as different as pink is from blue!